To Do List

So far I have been posting more about my "feelings" around the website that I have just started and have realized that it might be more beneficial to talk about what I have done thus far to start the website as well as list the specific challenges and the steps I need to take to improve.

Start Up:

Domain Name: Obviously you need a URL: site Since I recommend Easy Boutique Builder (see below) you can register a domain name through hostgator.com as well.

Web Host: I forgot how I found this website but I stumbled onto easyboutiquebuilder.com.  It cost about $100 but is worth every penny.  You can plug in and manage your product without knowing html code.  It took me about two days to navigate and learn this site but once you get into a rhythm (uploading your pics, choosing descriptions etc), you can work pretty fast.  Now Easy Boutique Builder does require that you go through hostgator.com.  This is relatively cheap (about $5.00) for the hatchling package (it might be slightly more if you register you domain name with them as well.  

Template: So you can set up a template through Easy Boutique Builder, however, I wanted to be unique since I sell unique products.  So I found a site through Etsy.com (I think they are on Easy Boutique Builder as well) www.boutiquegraphics.com.  I spent a little more money (about $225) for a template that would only be sold to me and therefore, I truly have a one of a kind look.  You can also get web banners, tags, business cards etc. with your logo on it.  Another bonus, they will upload your template to your Easy Boutique Builder site for you.

Keywords, Meta tags and Meta Titles:  So you built this pretty shop and you think you have a great product that will start making you money.  Uh no.  This is where I am still working on my site and need to read more about.  I have plugged in keywords from Google Adwords, I had my site evaluated (search evaluated my website and you can find free services that will "grade your site" I like www.webgrader.com) and it is STILL a work in progress.  All I can say, is do not get overwhelmed and keep plugging away.  The lesson I have learned. Don't expect any sales until you have really worked on your site for awhile.  

Advertising: Again, I am still working on this.  I have been linking to other sites (mainly handmade craft sites, creating this blog, tweeting, etc.  This is another part that will never end and you have to try and not get overwhelmed.  It can be easy to spend a ton of money but since I have run out of money, I am doing this on a very limited budget.  Google has great tools but you will spend some money.  I set a budget of $20.00 for an ad, still haven't sold one item!  I site that I have found to be very useful, linkreferral.com.  People actually link to your site and then give you feedback about it.  again, I have received two good reviews, no sales.

So basically, this is where I am at right now.  Hope this helps those just starting out and keep checking for what I learn next.  Maybe I will get a sale soon :)

See ya, 

Gabby O Designs